Image Image Image Image Image Image Image Image Image Image
Scroll to top

Top

Job Openings

Job Title: PR/Marketing & Communications Coordinator

Reports to: Executive Director

Full-time: 30 – 40 Hours per week

Part-Time Candidates (20 – 25 Hours per week) will be considered.

Candidates should submit a cover letter and resume to Rene Benavides, Business Manager, by email at accounts@guadalupeculturalarts.org by Monday, June 24.

Expected Start date: Monday, July 15, 2019.

Position Summary: PR/Marketing & Communications Coordinator assures that the Guadalupe Cultural Arts Center is broadly promoted and that information about programs and events is accessible to the general public through multiple outlets and platforms.  This position will implement the GCAC’s strategic marketing and communications master plan which includes the oversights of press relations, marketing tactics, all collateral materials, website and social media updates, and electronic newsletter distribution to subscribers and members using the MailChimp platform.

Qualifications:

– 2-3 years of Marketing, Public Relations, and/or Communications experience at a non-profit cultural organization, museum, or art & entertainment company.

– Knowledge and appreciation of the role cultural arts organizations play in multicultural communities.

– Ability to provide samples of recent press releases, marketing copy, or other writing samples that demonstrate the ability to effectively tell a compelling story about a specific event or product.

– BA/BS and excellent oral and written communications skills.

– Ability to interact in an effective, tactful and professional manner with staff, artists, the media and the public.

– Bilingual preferred (English/Spanish).

Marketing Duties:

– Implement GCAC Marketing Master Plan with goals and benchmarks.

– Oversee individual marketing plans for all assigned programs, exhibitions and special events.

– Maintain and update Press Book containing all press, articles and public notifications.

– Develop contacts with visitor/tourist agencies and update monthly.

– Implement website plan with Executive Director and ensure all information is current on website.

– Implement discount incentives for patrons and seek out group sales.

– Implement cross promotional strategy with local businesses and arts organizations.

– Manage existing collateral and all printing of marketing materials.

– Work with marketing consultants, contracted graphic designers, photographers and videographers to effectively execute event documentation and overall marketing strategy.

Public Relations/Communications Duties:

– Manage press, press lists, press inquiries and editorial requests.

– Write Press Releases with input from program staff.

– Create a quarterly calendar and manage all PR deadlines.

– Oversee distribution of collateral throughout the city and region, sends special invites, press packets, press releases and maintain calendar listing information.

– Manage all social media such as Facebook, Instagram and Twitter.

– Create audience surveys and incentives for patrons to complete surveys at events

– Actively participate in the collection of visitor data such as zip codes, how visitors heard about the GCAC, area of origin, etc.

– Record visitor demographic statistics for reporting.

General Duties:

– Demonstrate support of GCAC mission and objectives.

– Keep accurate program files (physical and digital).

– Complete other duties as assigned by Executive Director.

– Work as an effective and proactive team player.

Candidates should submit a cover letter and resume to Rene Benavides, Business Manager, by email at accounts@guadalupeculturalarts.org by Monday, June 24.

Expected Start date: Monday, July 15, 2019.