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Cristina Ballí

Executive Director

cristinaTwenty years of experience in nonprofit community-based work, and over a decade in Latino arts programming and administration in Texas, makes Cristina Ballí the perfect fit for the Guadalupe Cultural Arts Center. Most recently she has made a significant impact state wide as Executive Director of Texas Folklife, the Austin-based organization designated by the National Endowment for the Arts to preserve and present the diverse cultures and living heritage of the Lone Star State.

Before her work as an arts administrator Ballí earned her B.A. in Social Work from Our Lady of the Lake University in San Antonio Texas. Over the course of her career she has most notably served as Producer/Operations Manager at RGV Educational Broadcasting in Harlingen Texas, Director of the Narciso Martinez Cultural Arts Center in San Benito Texas, Tourism/Fund Development Coordinator in San Benito, Texas where she oversaw the opening of the Historical, Conjunto Hall of Fame and Freddy Fender Museums, and most recently Executive Director of Texas Folklife.

Cristina has proven to be highly successful in increasing visibility for all of the organizations she has worked with, primarily through the production of compelling artistic programs. As Director of Narciso Martinez Cultural Arts Center in San Benito, a small but powerful Chicano arts organization, she gained an international platform as an ambassador of border culture and conjunto music particularly.


Jeannette Chavez
Dance Director

Jeannette ChavezJeannette Chavez holds a BA in Communications from the University of the Incarnate Word, an Associate’s of applied science from San Antonio College in Radio/TV/Film Technology and has more than twenty years teaching dance for the Guadalupe Dance Academy, in San Antonio at area schools and at Palo Alto College as well as local community centers. Jeannette began as an original member of the Guadalupe Dance Company in 1991; shortly thereafter Jeannette began teaching classes with the Guadalupe Dance Academy and became a part-time assistant to then Company Director, Belinda Menchaca in 1997. In 2001 Jeannette was brought on full time eventually becoming Co-Director and then taking on the role of Guadalupe Dance Company Artistic Director in 2007.


Yadhira Lozano
Communications and Special Projects Director

Yadhira Lozano has over 20 years experience in the arts and non-profit world in both San Antonio and Los Angeles. Raised on the southside of San Antonio she was part of the Harlandale ISD mariachi, studied voice and violin through the Guadalupe’s education program, and volunteered at the Tejano Conjunto Festival in high school. She moved to Los Angeles to attend the University of Southern California and received her Bachelor of Arts degree in History. Her dedication to social activism, art, and culture led her to specialize in event planning, marketing and public relations at various organizations including USC’s El Centro Chicano, the Mexican Cultural Institute of Los Angeles, Epson Latin America, and the Autry National Center.

Yadhira returned to San Antonio in 2013 to help launch the Briscoe Western Art Museum as Head of Communications. She served as Managing Director at Conjunto Heritage Taller, assisted with special projects at the National Association of Latino Arts and Cultures (NLI ‘12/ALI ‘13), and currently serves on the City of San Antonio’s Arts Commission representing District 3. Yadhira joined the Guadalupe Cultural Arts Center in January 2017 as the 36th Annual Tejano Conjunto Festival Coordinator and has since signed on to serve as the organization’s Communications and Special Projects Director. She has one daughter that has also performed on the Guadalupe Theater stage.


Belinda Menchaca

Education Director

Belinda MenchacaEducation director Belinda Menchaca has worked at the Guadalupe Cultural Arts Center since 1992 in various capacities including Dance Program director, Programs Manager and PR/Marketing Director. She created the Guadalupe Dance Academy as a training ground for all ages and continues to teach Flamenco dance for children and adults. She now serves as Education Director overseeing all Academy classes, educational outreach programs, school tours and visits as well as workshops and summer camps. Over the years Menchaca has developed successful outreach programs, which provide educational lecture demonstrations for elementary, middle and high school students. A native of San Antonio, Belinda graduated from Trinity University in 1984 where she earned a Bachelor of Arts degree with a major in Journalism.

Carmen Salinas
Rentals/Volunteer Manager

Carmen SalinasCarmen is a native of San Antonio and grew up on the South Side of town. She brings to our team 20 years of experience in Administration with Sony. She began working with the Guadalupe Cultural Arts Center in 2004 and has held roles such as: Administrative Assistant, Membership and Development Coordinator, and Operations Assistant. Today, Carmen is our Rental and Volunteer Manager and oversees all rental venues and coordinates the volunteers needed for our center and outside events. She enjoys her role because she is able to engage with community members and share the center’s mission of promoting the Arts.


Joel Settles
Theater Manager and Performing Arts Director

Joel Settles

Joel Celestino Settles is a multidisciplinary performer, educator, director and cultural arts administrator. He is a founding member of the award-winning performance group Comedia A Go-Go and co-founder of SALTA the San Antonio Latino Theatre Alliance.  He has performed in, written and/or directed works at the Guadalupe Theater, Jump-Start Performance Co., Teatro Campesino, the Latino Cultural Center in Dallas TX, and MACLA in San Jose CA among others. He is proud to have formerly served as the Theatre Program director for the award winning and nationally recognized youth arts education program SAY Sí and was a member of the 2014 Directors Lab at the Lincoln Center in NYC. His most recent work as a theatre artist focuses on the creation and production of plays that deconstruct and comment on the social, economic and political power structures of contemporary America. He holds a BA in Political Science and currently serves as Director of Programs for the Guadalupe Cultural Arts Center.


Juan Tejeda
Tejano Conjunto Festival Advisor

Katy SilvaJuan Tejeda is the Lead Faculty for the Palo Alto College Center for Mexican American Studies in San Antonio, Texas, and a full-time tenured Instructor of Mexican American Studies and Music. An accomplished musician, he is a songwriter and the button accordionist for the Conjunto Aztlan. A published author and editor, he, along with his wife, Anisa Onofre, are the owners and publishers of Aztlan Libre Press, an independent company based in San Antonio that is dedicated to the publishing, promotion and free expression of Indigenous/Xicana/o literature and art.


Loretta Zevallos
Operations Director

Laura Loretta ZevallosNumerous years of comprehensive experience in all facets of finance, office management in banking, pet food industry, health care and community service for nonprofit organizations. Extensive knowledge of federal, state, county and city contracts, reimbursements and disbursements, as well as third party billing. Since 2005 through 2013, Laura has served as Controller for the Guadalupe Cultural Arts Center; change beginning October 1, 2013 to Comptroller/ Director of Operation. Controller/CFO – Mexican American Community Services Agency – San Jose, CA Financial Director/Comptroller – Gardner Health Center – San Jose, CA. Laura has a M.B.A. in accounting from Federico Villarreal’s University at Lima Peru.